With frozen food sales in independent retail now worth £344 million—a 5.5% growth in just a year. What’s fueling this surge, and why frozen foods are essential for modern retailers?
1️⃣ 𝐅𝐫𝐨𝐳𝐞𝐧 𝐅𝐨𝐨𝐝𝐬 𝐚𝐫𝐞 𝐁𝐮𝐝𝐠𝐞𝐭-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲: As living costs rise, shoppers are turning to frozen food for value, as it often costs less than fresh options while offering similar nutrition.
2️⃣ 𝐇𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫 𝐂𝐡𝐨𝐢𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞: Frozen vegetables are leading growth in the category, driven by consumer demand for nutritious and long-lasting food.
3️⃣ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: Frozen food minimizes waste with portion control and extended shelf life—perfect for environmentally conscious shoppers.
4️⃣ 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Time-saving frozen meals and snacks are popular among busy families and work-from-home professionals.
5️⃣ 𝐌𝐨𝐫𝐞 𝐅𝐚𝐦𝐢𝐥𝐢𝐞𝐬 𝐚𝐫𝐞 𝐒𝐰𝐢𝐭𝐜𝐡𝐢𝐧𝐠: Households are moving from fresh to frozen, with frozen chicken and meal components gaining popularity.
6️⃣ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡: From plant-based frozen products to premium offerings for air fryers, frozen food brands are innovating to meet diverse consumer needs.
7️⃣ 𝐅𝐫𝐨𝐳𝐞𝐧 𝐏𝐢𝐳𝐳𝐚 𝐚𝐧𝐝 𝐈𝐜𝐞 𝐂𝐫𝐞𝐚𝐦 𝐚𝐫𝐞 𝐒𝐭𝐚𝐫𝐬: These two categories continue to thrive, offering indulgent and convenient options for all ages.
At Korutek, we’re passionate about supporting businesses in optimizing their frozen food strategies. Which of these trends aligns with your customers’ preferences? Let’s connect and discuss!
